#UseTheExisting is the message that dresses the new collection by Ermenegildo Zegna.
Tailoring is redesigned on a circular basis and is symbolically depicted in the layout by a concentric structure that embraces the mannequins. Lit-up rods, curved metal, and opaque plexiglass highlight the garments and a new way of experimenting, thanks to the reuse of raw materials. The round wooden base covered with white adhesive vinyl is enriched by a trim that calls back to the motif on the wall.
The protagonist here is an inlaid wooden floor that repeats the claim #UseTheExisting through its whole surface, hosting most of the collection. Each letter was cut-out in our Wood Lab from reclaimed wooden panels, hand-painted with water-based inks, and put together to form a single piece.
The guiding theme of the different elements of the display is in the clothes rack, a wooden case with contrasting red wheels, representing once again the inlaid wood letters and the mirror coating.
2020 ALPAC srl | Via Petrarca 1 – 22070 Rovello Porro (Co) Italy | C.F. e P.Iva 03078220138 | REA 294943 | Cap. Soc. Euro 100.000,00 i.v.Made with by SYROOP