The Milanese lore in the shape of a bag. The EXTRA MILANO project, curated by Valextra in collaboration with several brands.
Valextra reinterprets the Milanese style and craftsmanship in six limited-edition mini collections. Inspiration comes from timeless suggestions and references to past and futuristic visions. Like those of Sunnei and its matryoshka-bags, which we contributed to present through a scenic display with a two-meters high robotic arm. A sort of sci-fi sidekick to show tradition walking arm-in-arm with future, revealing with a continuous up and down movement the matryoshka bags as they get smaller and smaller.
Luxurious leather stripes guide the eye along the column of finely created bags, depicting the articulated craftsmanship of a collection that can embrace our everyday life.
2020 ALPAC srl | Via Petrarca 1 – 22070 Rovello Porro (Co) Italy | C.F. e P.Iva 03078220138 | REA 294943 | Cap. Soc. Euro 100.000,00 i.v.Made with by SYROOP