Lacoste anniversary in Milan

The Rinascente clothes itself Lacoste | Part One


All windows. L.12.12

Starting point: the creative project.

We have created for each showcase a story that has continuity and relevance to the brand we represent. This in particular, we have created a scene with allover the classic L.12.12 white and we have applied to the bottom of the real pole in black that form the word L.12.12. Rene Lacoste before we printed on a transparent plastic material that allows you to see the seabed and create an effect of depth. As product support two structures in materials mirrored black and white as a reminder to the colors used in the scene.


Lacoste anniversary in Milan

The Rinascente clothes itself Lacoste | Second Part


Showcase dresses pique.

We wanted to play almost all the windows with the same used to pique polo shirts, the material becomes the protagonist, a team of tapezzieri in record time creating colorful rooms of fabric, a pole down the other as if it were suspended and stands behind him, the 'beloved crocodile, built on a wooden base and all tennis balls applied!

To be continued ...




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Seven for all mankind

The windows are designed to resemble an old poster, but with the proud gaze of the woman of today.


Black and white fabric | paper prints applied to a rigid panel, spatula and brush to produce an aged effect, white paint with black dots and a few well-arranged tears to reinforce the idea of an old poster; the images chosen by the customer, beautiful contemporary women, create a striking mix between the old and the new.

Appliqued foam rubber letters coated in a clear burgundy in order to highlight the name of the collection.